Ten cans containing Ozzy Osbourne’s actual DNA sold for $450 each this month, proving rock memorabilia has officially entered the genetic preservation era. The Prince of Darkness partnered with Liquid Death to offer fans something no concert ticket or signed vinyl could match: his literal biological essence, lab-sealed and ready for whatever science fiction fantasies collectors harbor.

This isn’t your typical merch drop—it’s performance art masquerading as commerce, wrapped in the kind of tongue-in-cheek absurdity that only Ozzy could pull off authentically.

Key Takeaways:

• 10 limited DNA cans sold out at $450 each to collectors
• Lab-sealed saliva residue from Ozzy’s personal Liquid Death consumption
• “Clone me, you bastards” campaign achieved massive viral marketing success

When Science Fiction Becomes Collectible Reality

Where most artists sell proximity to greatness, Ozzy literally bottled his genetic essence for the ultimate collectible experience.

The process sounds like something from a Black Mirror episode:

• Ozzy drank from specially marked Liquid Death iced tea cans on May 20, 2025
• Crumpled the cans to preserve his saliva residue
• Each can received lab-grade sealing, his personal signature, and collection date verification

Traditional memorabilia relies on proximity to greatness, but this takes the concept to its logical extreme—why settle for a guitar pick when you can theoretically own the genetic blueprint?

The Business of Being Ozzy

Decades of self-mythologizing condensed into four words: “Clone me, you bastards.”

“Clone me, you bastards,” declared Osbourne in the campaign materials, perfectly capturing his career-long relationship with the impossible. It’s marketing genius disguised as scientific impossibility—Liquid Death explicitly disclaims any actual cloning potential while winking at fans who know better. The cans sold out within hours, demonstrating that Ozzy’s audience understands the joke while embracing it completely.

This isn’t about viable DNA extraction; it’s about owning a piece of rock mythology that happens to be scientifically themed. Liquid Death built their brand on provocative collaborations that blur entertainment with commerce, and this campaign represents their most audacious crossover yet—transforming beverage consumption into performance art while giving collectors something genuinely unprecedented.

Legacy Preserved in Aluminum

From biting bat heads to packaging DNA samples, Ozzy continues redefining what’s possible in rock culture.

The stunt succeeds because it perfectly captures Ozzy’s career-long relationship with the impossible. From surviving decades of excess to maintaining relevance across multiple generations, he’s always existed at the intersection of human and superhuman. Packaging his DNA feels like the natural evolution of a mythology that began in Birmingham and conquered the world through sheer audacity and perfect timing.

For $450, fans didn’t just buy a novelty item—they invested in:

• A conversation starter that connects rock history to speculative futures
• Support for an artist who continues redefining what music memorabilia can become
• The ultimate collectible in an age where authenticity itself has become the ultimate prize